GemX Blog
Run smarter tests and optimize your entire funnel with actionable CRO guides, testing playbooks, and insights from real Shopify stores.
Jan 08, 2026
Running A/B tests on Shopify shouldn’t feel complicated, but for most stores, it does. By reframing A/B testing around measurable business outcomes, GemX helps Shopify merchants validate what truly moves revenue inside their funnel, not just what “looks better.”
Growth Strategy
Conversion Optimization
Shopify Insights
Testing Ideas
![Practical Framework for Shopify Split Testing to Boost Conversions [2026]](http://gemexp.net/cdn/shop/articles/GemX_Blog_Thumb_New_T1_shopify_split_testing_Selena.webp?v=1768061960)
Data & Insights
