Page Analytics

Track How Every Page Performs on Your Store

Not every page affects your store the same way. Page Analytics gives you this visibility by breaking down performance at the page level.

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Scan Key Insights At a Glance

All your store pages are listed in a single, customizable dashboard where you can choose which metrics to view. Compare performance side by side and quickly spot pages that need attention.

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Performance Trend

Get key metrics to spot changes and measure campaign impact on your page.

Audience & Traffic Sources

Understand who visits your page, and which channels drive them in.

Journey Analysis

Track how visitors move through your funnel from this page.

Conversion & Revenue

See how your page contributes to driving conversions, orders, and revenue.

Build Your Optimization Workflow with GemX

Page Analytics gives you the clarity you need to understand what’s happening on each page. From there, GemX guides you through a complete optimization flow, and help you turn insights into experiments and experiments into measurable gains.

Step 1: Analyze Your Page Data
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Step 2: Identify Optimization Opportunities
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Step 3: Create and Run Experiments
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Step 4: Track Analytics & Make Winner
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Analyze Your Page Data

Start by reviewing performance across traffic, engagement, audience, and conversion metrics.

Identify Optimization Opportunities

Use page-level insights to spot high-impact issues and prioritize pages with strong traffic but low performance, or clear drop-offs.

Create and Run Experiments

Turn insights into action by launching an A/B test directly from the page: new layouts, messaging, or sections.

Track Analytics & Make Winner

Compare variants, track improvement, and confirm whether your changes deliver real uplift before rolling them out across your store.

Why Page-Level Insights Matter your Conversion

To optimize your funnel, you need clarity on which pages drive revenue, which ones slow conversions, and where your next A/B test will make the biggest impact.

Your Pages Perform Differently

Some pages bring traffic but don’t convert. Others get fewer visits but deliver strong sales. Seeing this difference helps you invest your time in the right pages.

Small Issues Can Hurt Big Results

A single page leaking traffic can pull down your entire store’s conversion rate. Without page-level data, these problems stay hidden. Page Analytics makes them easy to spot.

A/B Tests Need the Right Starting Point

Running experiments on the wrong pages wastes traffic and time. Page Analytics helps you find pages with enough traffic, clear issues, and strong potential for improvement.

Frequently Asked Questions 

What is Page Analytics in GemX?

Page Analytics is a built-in reporting feature that shows how each page on your store performs across traffic, engagement, and conversion metrics.

Which pages does GemX track?

GemX tracks performance for all pages Shopify records sessions for – including product pages, collection pages, landing pages, blogs, and custom pages built with any page builder or theme.

Can I customize which metrics appear in the dashboard?

Yes. You can choose which metrics to display, reorder columns, and switch between reporting modes to view the data that matters most for your analysis.

What’s the difference between two view modes?

- All sessions: includes every session that viewed the page at any point.
- Session start with page: only counts sessions where the page was the first page viewed.
This helps you analyze both page impact across the funnel and page impact as an entry point (SEO, ads, blogs).

How does Page Analytics help with A/B testing?

It points out which pages have the highest opportunity for improvement – pages with strong traffic but low conversion signals, or pages with obvious drop-offs. You can launch an experiment directly from the page.

Do I need to install any additional tracking scripts?

No. GemX uses Shopify’s built-in data, so no setup or extra scripts are required.

How often is the data updated?

Data syncs continuously based on Shopify’s session activity and becomes available in near real-time.

Still have questions? Visit GemX Help Center

Ready for Your Next Experiment? Drive more revenue with GemX.

GemX helps you move fast, stay sharp, and ship the experiments that grow your performance

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