Instead of testing just one page, Multipage Testing in GemX lets you compare two complete store experiences. Each visitor stays in one journey, giving you results that are consistent and reliable.
Full-store redesign
Test your new homepage, collection, and product templates as a complete journey against your current store to ensure the redesign performs better.
Seasonal campaign flow
Compare an entire seasonal funnel (campaign landing → collection → product page) with your default store flow to measure uplift during key sales periods.
Sales funnel optimization
Run two versions of your funnel (advertorial → product → checkout) to see which journey drives higher add-to-carts and conversions.
A/B Experiments in 4 Simple Steps
Create your campaign, add templates, launch with confidence, and analyze results — all inside GemX.
Start from the dashboard and select Multipage Testing as your campaign type.
Select Template for Control and Variant
See all your templates in one list. Search by name, filter by type (product, collection, homepage), and select with one click.
Targeting & Launch
Set traffic split, devices, visitor types, and sources — then go live.
Track Analytics & Make Winner
Access GemX’s analytics dashboard to compare results, track trends, and declare a winner.
Analytics Built for Multipage Testing
Multipage Testing analytics help you see what works — and why.
Two View Modes
See results from all sessions for a complete picture, or focus on sessions that start with the tested page for cleaner insights.
Performance Trends
A graph-based summary shows how each variant performs over time — from traffic to conversions.
One-Step Make Winner
When the data is clear, declare the winning variant and publish it to your store instantly. No delays, no confusion.
Path Analysis
Track the full customer journey — from landing, to add-to-cart, to checkout, to purchase. Spot where users drop off and optimize your funnel.
Source Segmentation
Break down traffic by source to see which channels deliver visitors. Identify high-value sources to refine your marketing focus.
Template Pair Listing
Compare Control vs Variant at the page-pair level. Drill into metrics, analyze behavior, and make decisions with precision.
Frequently Asked Questions
Why should I use Multipage Testing instead of standard A/B testing?
Regular A/B testing only looks at one page. Multipage Testing shows how a full journey performs — so you know if a redesign or campaign flow truly works before you launch it.
I’ve never run A/B tests before — is Multipage Testing hard to set up?
Not at all. GemX is built for Shopify merchants of all levels. You just pick your templates for Control vs Variant — and you’re ready to launch in minutes. No coding, no complex setup.
Will it slow down my store?
No. GemX is built on top of Shopify’s theme architecture. Multipage Testing simply routes traffic between templates — fast, seamless, and invisible to your customers.
Can I run Multipage Testing without GemPages?
Regular A/B testing only looks at one page. Multipage Testing shows how a full journey performs — so you know if a redesign or campaign flow truly works before you launch it.
How much traffic do I need for reliable results?
We recommend at least ~2,000 visitors per variant or running your campaign for about 2 weeks before declaring a winner.
