Journey Analysis

Understand How Every Click Shapes Your Funnel

Track how visitors move, engage, and convert across your store. All visualized in one dynamic funnel that helps you turn visitor paths into conversion wins.

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Map Full Customer Journey

Journey Analysis shows how visitors actually move through your store mapping the flow behind every click and conversion.

Customize Your Funnel Steps

Include blog posts, landing pages, upsells, or post-purchase pages to match your store’s unique flow.

Make Smarter CRO Decisions with Journey Analysis

See What Deserves Your Focus

No more chasing random metrics. Path Analysis reveals the steps that influence conversions and drive real revenue lift.

Spot Drop-Offs that Hurt Conversions

Identify where potential buyers leave your funnel. Find friction points that cause revenue loss and turn them into opportunities for growth.

Act with Data, Not Assumptions

Quickly validate new ideas and decide what to optimize next with confidence using your transparent journey data.

Frequently Asked Questions 

What is Journey Analysis in GemX?

Journey Analysis is a funnel analytics feature that visualizes the sequence of steps visitors take across your Shopify store. It shows where each journey starts (for example, a landing page or blog), which pages users visit next (like product or collection pages), and whether they complete a conversion or exit at a certain step.

How does Journey Analysis work?

Not at all. GemX is built for Shopify merchants of all levels. You just pick your templates for Control vs Variant — and you’re ready to launch in minutes. No coding, no complex setup.

Can I customize the steps in my funnel?

Absolutely. You can add custom steps to monitor specific pages or actions that matter most — such as upsells, post-purchase flows, or thank-you pages. The report updates automatically once a new step is added.

What type of data does Journey Analysis show?

Each stage displays metrics like sessions, continuation rates, and drop-offs. These insights help you identify where users leave the journey and how effectively your funnel converts.

How does Journey Analysis improve CRO?

By revealing which steps cause users to exit, you can prioritize optimization efforts where they’ll make the biggest difference. Merchants use Journey Analysis to refine page flows, validate experiment results, and strengthen overall conversion paths.

Still have questions? Visit GemX Help Center

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