Before you start creating or analyzing experiments in GemX, it’s important to understand the key terms you’ll encounter.
This glossary covers all the essential concepts used across every experiment type in GemX — including Template Testing and Multi-Page Testing — so you can confidently plan, launch, and interpret your A/B tests.
Overview
GemX helps you run A/B tests to identify which versions of your store’s pages, templates, or funnels perform best.
Understanding these terms ensures you know how GemX tracks, manages, and measures your experiments, from setup to results.
Glossary of Terms
|
Terms |
Definition |
|
Experiment |
An experiment is a setup designed to compare the performance of two or more variations (variants) of a webpage or interface (template). The goal is to identify which version drives higher conversion rates and optimize the overall conversion rate (CRO) for your Shopify store. |
|
Templates |
Templates are essential for controlling the layout and appearance of your online store. You can assign any page, product/collection, or article to a template in your store or directly in the GemPages editor. |
|
Pages |
Individual web pages on your site. Each has a unique URL and specific role (e.g., Home, Landing, Product, Collection, Blog Post), forming key parts of the user journey. |
|
Control |
The Control (also known as the Control Group or Control Variant) is the original or default version of a webpage, interface (template), or element being tested. |
|
Variant |
This is the experimental version you’re testing against the Control. Its URL is managed by the Control. When a visitor lands on a page in the Variant group, all subsequent pages will remain in this group for consistent testing results. |
|
Products to Test |
Products selected for testing are based on the products assigned to this template. |
|
Pages to Test |
Pages selected for testing are based on the pages assigned to this template. |
|
Collections to Test |
Collections selected for testing are based on the collections assigned to this template. |
|
Blog Posts to Test |
Blog posts selected for testing are based on the blog posts assigned to this template. |
Now that you understand the key GemX experiment terms, you can move on to:
