To effectively optimize your conversion rates and validate design changes, it’s essential to understand how to read GemX’s analytics dashboard. If you’re running a Multipage Testing experiment, this guide will walk you through how to access, interpret, and make the most of your experiment data within the GemX app..
Before you begin, make sure that:
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The GemX app has been installed on your Shopify store.
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You’ve successfully created and activated a Multipage Testing experiment.
If not, start here:
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How to create a multipage testing experiment on GemX
How to View Experiment Analytics on GemX
Step 1: Access the Analytics Dashboard
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Open the GemX app from your Shopify Admin.
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Navigate to the Experiments tab.
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Find your Multipage Testing experiment and click the Analytics icon on the right-hand side.
You’ll now be directed to the analytics dashboard dedicated to that experiment.
Step 2: Choose a View Mode
GemX provides two View by modes to help you analyze how users interact with your test pages.
View by Sessions start with page
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Only includes sessions where the experiment page was the first page viewed.
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Metrics such as Conversion Rate, Bounce Rate, and Engagement are calculated specifically for this type of session.
View by All Sessions
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Includes every session where the experiment page appeared — regardless of when it was viewed during the customer journey.
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Offers a broader, more complete picture of user behavior.
For a deeper explanation, refer to: Understanding Metrics and Session Views in GemX
Step 3: Understand the Analytics Sections
Experiment Information
This section summarizes experiment settings. Similar to Template Testing but without:
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Winning metric
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Traffic split
Performance Summary
Quickly see which version is outperforming.
Click “View all metrics” to access a detailed comparison between Control and Variant based on:
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Sessions
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Conversion Rate
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Orders
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Revenue
Performance Over Time
Visualize key metrics across the test duration:
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Total sessions
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Total visitors
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Orders
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Revenue
Functions similar to Template Testing dashboard, with expandable charts and customizable metrics.
Template Pair Listing
This section shows all the page pairs being tested in your experiment.
Each pair displays:
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Pair name: Control template vs. Variant template
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Goal type: Revenue or Conversion Rate
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Conversions
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Orders
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Sessions
For each pair, you can:
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Click “Analysis” to open a detailed analytics dashboard for that pair (same layout as Template Testing).
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Click “Make Winner” to go to the analytics dashboard for that pair with the winner selection section highlighted.
