GemX Order Analytics helps you connect revenue back to your experiments and pages by showing exactly which orders were generated, where they came from, and what customers did before completing a purchase.
With detailed order listings and full order journeys, this feature gives you clarity and confidence when analyzing A/B testing results and page performance.
What Is GemX Order Analytics
Order Analytics is a reporting feature in GemX that lets you view and analyze all orders generated from a specific experiment or page, along with the full customer journey leading to each purchase.
Instead of only seeing aggregated metrics like conversion rate or revenue lift, Order Analytics allows you to drill down to the individual order level. For each order, you can clearly identify:
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Which page the customer interacted with
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Whether the order was part of an A/B testing experiment
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Which experiment variant was shown
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The traffic source, device type, and visitor type
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The complete sequence of actions taken before checkout
What You Can Track with Order Analytics
See All Orders Generated by a Page or Experiment
Order Analytics lets you view a complete list of orders generated from:
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A specific A/B testing experiment
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A specific page (such as a landing page or product page)
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Your entire store's orders within a selected time range
Each order is displayed with essential context, including order value, traffic source, device type, visitor type, and experiment information (if applicable).
This makes it easy to answer questions such as:
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Which page actually drove revenue, not just clicks?
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Did this experiment generate fewer orders but higher average order value?
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Are mobile users converting differently from desktop users?
Track the Customer Flow Before Purchase
One of the most powerful capabilities of Order Analytics is the Order Journey view.
For each order, you can see the complete sequence of actions a customer took before completing checkout, including:
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Pages visited and the variants shown
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Products added to or removed from the cart
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When checkout was started
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When the order was completed
This helps you understand not just that a conversion happened, but how it happened. For example, you can identify whether customers:
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Viewed multiple pages before purchasing
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Returned to the same page multiple times
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Experienced friction during the cart or checkout steps
How to Access Order Analytics
Option 1: Access from Experiment Analytics
Use this entry point when you want to review orders generated by a specific A/B testing experiment.
From the Experiment Analytics dashboard, scroll to the Orders from Experiment section.
Here, you’ll see a preview of up to five recent orders, along with key details such as order value, variant, traffic source, and device type.
From this section, you can:
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Click View experiment orders to open the Order Listing Page filtered by the selected experiment and date range.
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Click View all store orders to view all tracked store orders within the selected time range.
This view is most useful when validating experiment performance or reviewing how different variants contributed to revenue.
Option 2: Access from Page Analytics
Use this entry point when you want to review orders generated from a specific page, regardless of whether it was part of an experiment.
From the Page Analytics dashboard, scroll to the Orders from Page section. Similar to Experiment Analytics, this section shows a preview of recent orders linked to that page.
From here, you can:
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Click View page orders to open the Order Listing Page filtered by the selected page and date range.
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Click View all store orders to view all tracked store orders in the selected period.
This view is useful for evaluating page-level sales performance and understanding how a single page contributes to overall revenue.
Understanding the Order Listing Page
The Order Listing Page is where all tracked orders are displayed in a structured table. This page is shared across all entry points, whether you open it from Experiment Analytics or Page Analytics.
Order Table Overview
Each row in the table represents a single order. By default, the table shows key order and attribution details to help you quickly understand where the order came from and how it was generated.
Common columns include:
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Order ID: Shopify identifier for the order
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Date: When the order was placed
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Total: Order value including discounts and taxes
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Experiment: Experiment name (empty if not from an experiment)
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Version: Variant that generated the order
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Traffic Source: Channel the visitor came from
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Device Type: Desktop, mobile, or tablet
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Customer Type: New or returning customer
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Items: Number of items purchased
Some columns are hidden by default and can be enabled as needed.
Filtering Orders
Filters help you narrow down orders to specific segments or time periods.
Available filters include:
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Time (always active): Custom range or presets (Last 7 / 30 days)
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Device: Desktop, mobile, tablet
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Traffic Source: Direct, Email, Organic Search, Paid Search, Social, SMS, and more
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Visitor Type: New or returning
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Experiment: Template or multipage experiments
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Page: Specific pages
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Version: Experiment variants
Filters can be combined to focus on a specific performance scenario, such as mobile orders from a single variant.
Searching Orders
Use the search bar to quickly locate specific orders without scrolling. You can search by:
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Shopify Order ID
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Product name
The table updates in real time as you type. Clear the search to return to the full order list.
Customizing Columns
You can customize the table layout to match your workflow. From Edit Columns, you can:
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Show or hide columns
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Drag and drop columns to reorder them
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Save your preferences for future sessions
This is useful when switching between quick reviews and deeper audits.
Understand the Order Journey
Order Journey shows the complete path a customer took before placing an order.
Instead of only knowing that a conversion happened, you can see how it happened, step by step.
This is especially useful when:
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A variant wins on revenue but not on conversion rate
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Orders look similar in totals but differ in customer behavior
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You need to explain why a result happened, not just report it
What You’ll See on Order Journey
Each Order Journey is displayed as a timeline and includes key events such as:
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Page visits (including Control or Variant shown)
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Products added to cart
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Products removed from cart
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Checkout started
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Checkout completed
This gives you clear visibility into customer behavior across pages, carts, and checkout, all tied to a specific order.
How to Enter the Order Journey
To view the Order Journey for an order:
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Go to the Order Listing Page.
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Click on the ID of the order you want to track the journey behind.
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Select View order journey from the dropdown.
The journey opens in a modal view for quick inspection without leaving the page.
FAQs about Order Analytics
