GemX Metrics Analytics helps you analyze a single metric in detail to understand what’s driving performance changes. By opening a dedicated metric view, you can explore trends, breakdowns, and supporting data beyond high-level dashboards.
What is Metric Analytics in GemX
Metrics Analytics allows you to deep-dive into a single metric to understand how it performs over time and across different dimensions.
Instead of relying only on high-level dashboards, Metrics Analytics opens a dedicated metric detail view with:
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An interactive visualization chart
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A detailed data table breakdown
Example of the Average order value over time in GemX
This helps you move beyond surface-level numbers and analyze what’s actually driving changes in your data.
Metrics Analytics relies on Shopify order data. Data is available only if:
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Shopify grants access to Protected Customer Data
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The merchant granted read_orders permission during app installation
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Orders were placed through the Online Store sales channel only (POS, draft orders, and third-party channels are not included)
Important note: Journey Analysis is currently not supported in Metrics Analytics.
When You Should Use Metric Analytics
Metrics Analytics is useful when you want to:
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Investigate why a metric increased or dropped during a specific period
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Compare how a metric performs between Control & Variant in an experiment
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Analyze how a single page performs over time
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Identify influencing factors such as device type, traffic source, or visitor type
While the dashboards show what happened, Metrics Analytics helps you understand why it happened.
How to Access The Detailed Analytics for Each Metric
You can access Metrics Analytics by clicking on a metric inside Experiment Analytics or Page Analytics, depending on what you want to analyze.
#1. Access from Experiment Analytics
Use this entry point when you want to analyze or compare metrics between Control and Variant.
Follow these steps:
Step 1: Open your Experiment Analytics dashboard.
Step 2: Find the metric you want to explore, such as sessions,
Step 3: Click the metric name. Then, the Metric Detail page opens with preset settings:
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Experiment filter applied
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Version dimension pre-selected
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Time range inherited from the dashboard
For example, we open the conversion rate analytic.
#2. Access from Page Analytics
Use this entry point when you want to analyze the performance of a single page over time.
How to access:
Step 1: Open your Page Analytics dashboard.
Step 2: Find the metric you want to explore, such as sessions, visitors, bounce rate, average time on page, or click-through rate.
Step 3: Click the metric name. The Metric Detail page opens with preset settings:
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Page filter applied
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Time range inherited from the dashboard
For example, we open the Sessions by traffic source metric analytic.
Understand the Metric Details Page
When you open Metrics Analytics, you’ll see two main sections designed to help you analyze data clearly.
Visualization Chart (Top Section)
The visualization chart shows how your selected metric changes:
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Selected metric: This is the main value you are analyzing. It is shown on the vertical Y-axis of the chart.
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Selected dimensions: Dimensions define how the metric is broken down, such as by time or version. They control how data is grouped and displayed along the horizontal X-axis.
- Chart type: The chart type determines how the data is visualized. It is automatically set based on the selected metric and dimensions.
ou can switch chart types to view the same data in different formats.
Data Table (Bottom Section)
The data table provides a structured breakdown of the same metric shown in the chart.
What you’ll see:
- A summary row: Show aggregate totals or weighted averages based on the primary dimension.
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Metric columns: Show numerical values of the selected metrics.
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Dimension columns: Group the data of the dimensions you selected.
This table helps you compare performance across different segments in detail.
Default Setup When Metrics Analytics Loads
To help you start analyzing immediately, GemX applies smart defaults when the Metric Detail page opens.
Default Associated Metrics
Each metric automatically loads with a set of associated metrics that provide additional context.
For example:
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Conversion Rate: Include Sessions, Added to Cart, Reached Checkout, and Completed Checkout
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Revenue: Include Revenue per Visitor and Revenue per Orders
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Orders: Include Average Order Value and Average Order Revenue
These associated metrics help you interpret results more accurately.
Pro tip: You can customize metrics later if needed.
Default Chart Behavior
The chart type is automatically selected based on:
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The metric you opened
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The dimensions applied
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Whether you entered from Experiment Analytics or Page Analytics
This ensures the chart best represents the nature of the data without manual setup.
Tips for Reading Metrics Analytics
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Use dimensions to uncover drivers behind metric changes (for example: Device or Traffic Source)
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Review associated metrics to understand performance in context, not in isolation
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Always double-check the date range and filters before drawing conclusions
Common Issues & Troubleshooting
#1. The chart is empty
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Check the selected time range
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Confirm the Experiment or Page filter is correct
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Make sure data exists for the selected period
#2. Some metrics are missing
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Required associated metrics cannot be removed
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Add additional metrics using the (+) button if needed
#3. Orders list is not showing
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Ensure the Orders metric is added to the table
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Confirm the store granted read_orders permission
#4. Data looks different from Shopify
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GemX tracks only Online Store channel orders
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POS and other channels are excluded
FAQs about GemX Metric Analytics
