This article helps you understand the A/B testing methods available in GemX and choose the one that best fits your optimization goal.
Whether you’re testing a single product page or comparing multiple landing pages, GemX provides flexible options for Shopify merchants at different stages of CRO.
Types of A/B Testing Available in GemX
GemX currently offers two core testing methods, each suited for a different type of optimization: Template Testing and Multipage Testing. Multipage Testing also supports funnel-wide experiments.
Learn more: Template Testing vs. Multipage Testing: When to Use Each in GemX
Template Testing (Single-URL Testing)
Template Testing lets you test two versions of the same GemPages template on the same URL. This method is ideal when your experiment focuses on layout, copy, or UI changes while keeping the URL unchanged.
Common use cases:
-
Reordering sections on a Product Page
-
Testing a new hero banner
-
Trying different CTA placements
-
Comparing long vs. short product descriptions
-
Updating trust badges or social proof
Best for: quick, controlled UI changes on a single page.
Learn more: How to Create a Template Testing Experiment in GemX
Multipage Testing (Multi-URL Testing)
Multipage Testing allows you to test different URLs against each other. Each page can have its own layout, design, messaging, and template. You can use GemPages templates, Shopify theme pages, or pages built with other tools.
Common use cases:
-
Comparing two landing pages for paid traffic
-
Testing multiple angles or offers for the same product
-
Long-form vs. short-form pages
-
A/B testing two Product Pages with different templates
-
Split-testing offer pages, bundles, or seasonal promotions
Best for: landing pages, offers, and store pages that don’t share the same template.
Learn more: How to Create a Multipage Testing Experiment in GemX
Full Funnel Testing (via Multipage Mode)
When merchants want to evaluate the entire buying journey, GemX supports funnel-level testing using Multipage Testing. This combines multiple URLs into one experiment and measures the end-to-end performance.
Common use cases:
-
LP A → PDP A → Checkout
-
LP B → PDP B → Checkout
-
Comparing two completely different customer journeys
-
Testing different pre-purchase sequences (e.g., quiz → PDP vs. direct LP → PDP)
Best for: improving AOV, reducing drop-offs, and validating funnel strategy.
How the Testing Methods Compare
|
Testing Method |
Best For |
URL Type |
Typical Use Cases |
|
Template Testing |
UI/UX changes on a single page |
One URL |
PDP improvements, section tests |
|
Multipage Testing |
Landing pages, offers, multi-URL setups |
Multiple URLs |
LP testing, offer testing, content variations |
|
Full Funnel Testing |
Multi-step customer journeys |
Multiple URLs in sequence |
LP → PDP → Checkout funnel comparisons |
Each method has a clear purpose. Choosing the right one ensures faster insights and more reliable results.
Which A/B Testing Method Should You Use?
Here are the most common scenarios and the recommended type of test.
Optimize a Product Page (PDP)
Use: Template Testing
Because the URL stays the same and you only want to modify layout, copy, or section order.
Test landing pages for paid ads
Use: Multipage Testing
This allows you to compare two completely different landing pages and split incoming traffic 50/50.
Test long-form vs. short-form content
Use: Multipage Testing
Long-form and short-form layouts often use different templates, so multi-URL testing is required.
Test different offers or bundles
Use: Multipage Testing
Offer pages often live on separate URLs. Multipage keeps results clean and easy to compare.
Test multiple designs for a homepage or collection page
Use: Multipage Testing
Home and collection pages commonly use distinct layouts, so comparing URLs works best.
Test the entire funnel experience
Use: Full Funnel Testing (Multipage)
Best for understanding which customer journey performs better. Ideal when your goal is:
-
Higher AOV
-
Higher Add-to-Cart rate
-
Lower drop-offs between pages
5 Tips for Choosing the Best A/B Testing Type in GemX
Tip 1: Match your URL structure:
-
Same URL → Template Testing
-
Different URLs → Multipage Testing
Tip 2: Align with your CRO goal:
-
UI improvements → Template
-
Messaging/offer/design → Multipage
Tip 3: Start simple if you’re new to A/B testing
Tip 4: Don’t test too many variables at once
Tip 5: Run tests with enough traffic to detect a meaningful winner
Frequently Asked Questions
1. Can I test a GemPages page against a non-GemPages page?
Yes. Any public Shopify URL can be added to a Multipage experiment. This lets you test a GemPages landing page against a theme page or another app’s page in the same store.
2. Which testing method is the easiest to set up?
Template Testing is the quickest option. You only duplicate a GemPages template, adjust the design, and run the test on a single URL—ideal for first-time experiments or small UI changes.
3. Which method should I use for paid ads?
Use Multipage Testing. Each landing page gets its own URL, so you can send ad traffic to different pages and see which version drives more adds to cart, orders, or revenue.
4. How do I test my entire funnel instead of one page?
Set up a Multipage experiment that compares two or more funnels (for example, LP → PDP → Checkout vs. Advertorial → PDP → Checkout). GemX then reports which journey performs better on your selected conversion goal.
5. Can I change the testing type after an experiment is created?
No. The testing method (Template or Multipage) is fixed for each experiment. To use a different type, create a new experiment while keeping the previous results for reference.
