Discover GemX - CRO & A/B Testing Use Cases to boost Conversion Rate

For any online store owner looking to boost their sales and engagement, testing what works best on their website is crucial. That’s the strength of GemX—a powerful yet user-friendly tool that takes the guesswork out of website optimization, empowering you to make informed decisions. 

With its advanced A/B testing capabilities, GemX helps you understand what drives your visitors to act.

But what does this look like in practice? In this blog, we'll explore two specific use cases where GemX can make a real impact: optimizing Call-to-Action (CTA) styles and Testing different content layouts. 

This article will show you how to use GemX to make smart, data-driven changes that lead to higher conversions and better user experiences. 

Pro tip: For those you want to learn more about GemX, check out Get to Know GemX: CRO & A/B Testing

GemX Use Case 1 - Optimizing Call-to-Action (CTA) Styles

The Call-to-Action (CTA) buttons on your website are powerful tools that guide visitors toward taking desired actions—making a purchase, signing up for a newsletter, or downloading a guide. However, not all CTAs are created equal.

Sometimes, a small change in the button's color, text, or design can make a huge difference in conversion rates. This is where GemX comes in, allowing you to test different CTA styles to find the one that works best for your audience, potentially leading to significant improvements in your conversion rates.

If you are unsure which CTA style will get more clicks on your product page—should it be a bold, red button that catches the eye, or a more subtle, green button that blends with your site’s theme?

Instead of guessing and potentially losing out on conversions, you can use GemX to run an A/B test. This test will show different visitors different versions of the CTA and track which one performs better, providing you with clear, actionable data to make informed decisions.

Here’s a step-by-step guide on how to set up CTA Testing with GemX:

Step 1: Open GemX: CRO & A/B Testing App and click the “Create new test” button to create a new campaign in GemX

In case you haven't installed the app yet, check out this article to learn how to install GemX: CRO & A/B Testing App before starting.

Step 2: Choose the homepage template that is currently live on your site. This is where you want to test different CTA styles.

Step 3: Duplicate your current page into another duplicated one where you can make changes.

Step 4: Go into your Shopify settings and modify the CTA button color on the duplicated template.

Now, go back to GemX and set up a new A/B testing campaign with the original and modified templates. After that, you can launch the campaign to test how each version performs regarding clicks and conversions.

Note: Please be aware that the ability to edit CTA styles may vary depending on your Shopify theme. If your theme does not support direct edits:

• Option 1: Contact our GemPages Support Team for assistance with this use case. They can help you make the necessary adjustments, providing you with the support you need to make the most of GemX. Please reach us via email or live chat.
  
• Option 2: Use a  Page Builder app or GemPages to create and test different CTA styles if your theme does not allow direct modifications. You can read more Get to Know GemX: CRO & A/B Testing articles to practice. 

GemX Use Case 2: Testing Content Variations

The structure and order of content on your webpage play a crucial role in shaping user experience and influencing conversion rates. How you arrange key sections—such as product details, testimonials, and pricing—can determine whether visitors stay engaged or leave without taking action.

Testing different orders for sellers unsure about the most effective content arrangement can reveal which setup leads to higher conversions. This is where GemX comes in handy, allowing you to experiment with various content flows to find what works best.

The goal is to use GemX to test different arrangements of content sections on your webpage. You can pinpoint which order maximizes user engagement and drives better conversion rates by comparing how various setups perform.

Here’s how you can set up an A/B test for content variations using GemX:

Step 1: Open GemX: CRO & A/B Testing App and click the “Create new test” button to create a new campaign in GemX 

In case you haven't installed the app yet, check out this article to learn how to install GemX: CRO & A/B Testing App before starting.

Step 2: Choose the live homepage template you are currently using. This is the version of your site where you’ll test different content arrangements.

Step 3: Duplicate the Original Template to work on. This allows you to make changes without affecting the live site. 

In Shopify, edit this duplicated template to rearrange the text and content sections.

Return to GemX and create a new A/B testing campaign with the original and modified templates. After that, launch the campaign to test how the different content orders perform.

You can check key metrics such as user engagement, time on page, and conversion rates to determine which content arrangement works better and make informed decisions on the optimal layout for your homepage. 

Conclusion

GemX is the perfect tool to test different content variations and CTA styles, which can significantly enhance your website's performance. You can make data-driven decisions that optimize your site's effectiveness by methodically evaluating how different elements impact user engagement and conversion rates. 

Try GemX for free or schedule a demo to see firsthand how it can help you optimize your site.

FAQs about GemX Use Case

1. Can I test changes on my Shopify homepage and product pages?

Yes, you can! Just duplicate your Shopify homepage or product page to create a new version (like Variant B). Then, use the Shopify theme editor to make changes, such as editing text or changing button styles.

2. Can I run tests between pages made with a Page Builder like GemPages and regular Shopify pages?

Absolutely! You can easily test a Shopify page against a page made with GemPages right from your Shopify Admin. Since GemX works seamlessly with GemPages, all pages created with it will be clearly labeled for easy identification. Pages created with other page builders will be treated like regular Shopify pages.

3. How long should I run my A/B testing campaigns?

We suggest running your A/B tests for at least 2 weeks. This allows enough time to gather data from traffic and views, helping you make accurate and unbiased decisions.